In this collaboartive piece for Carol's Daughter, my expertise was tasked with creating animations that convery the essence of the products' unique 'gel-to-foam' lathering capabilities. Working alongside talented 3D artists, I was able to infuse dynamic motion design while providing critical input into the project's art direction. Effort was given to making sure these animations were more elegant and enticing in movement compared to previous work that employed a more playful approach.