My creative direction skills were called upon to amplify the brand's visual impact. Focusing on the launch of a new product line, I spearheaded the development of captivating movement, adding a touch of allure and uniqueness to the campaign. My involvement extended to crafting the project's art direction, ensuring that every visual element seamlessly aligned with Cover FX's brand identity. As a natural progression, I also oversaw post-production processes and took charge of the meticulous delivery of final assets, ensuring the cohesiveness and effectiveness of the project from inception to completion.