Campaign visuals for La Roche Posay's Effaclar

My creative direction skills were called upon to create a simple yet elegantly effictive CGI campaign video for La Roche-Posay's Effaclar product. Utilizing the brand's identity and guidlines from previous campaings, I was able to create a clean environment of masses that interact with light, enabling a shadow play that gently bring focus to the products and allow breathing room for the imformative copywriting. Animation, rendering, post production, and final asset delivery were tasks delagted to me.

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Cinema 4D, Adobe Creative Suite, Octane Renderer
La Roche-Posay
full project
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